The cat
Meet Fleabag
Small. Black. Spiked collar. A face that says "no" before you've asked anything. This is the cat the whole brand is built around.
The facts
Name
Fleabag. Answers to it when it feels like it, which is never.
Look
Black fur, white muzzle, eyebrows set to permanent disapproval, spiked collar with an FB tag.
Skills
Being cute. Being useless. Sitting exactly where you were about to sit.
Motto
Cute but useless. Also: state of it.
Why a scruffy cat?
Most brand mascots are built to be liked. Fleabag isn't. It's the cat from the back alley that turned up one day, refused to leave and somehow ended up running the place. People recognise that cat because they've met it, or lived with it, or are it.
That's the point of the merch too. It's for people who like things that have a bit of history: second-hand jackets, records with scratches, furniture rescued from a skip. Nothing new, everything better.
Nothing new. Everything better.
Where you'll see Fleabag
Fleabag started life as a cartoon and turns up in every design: sometimes front and centre on the "Dead cute" badge, sometimes hiding behind lettering, sometimes just a pair of unimpressed eyes. You can see the designs being worked on over on the merch page.
Got a Fleabag of your own at home? We'd love to hear about it. Send us a message, and tell us what your cat ruined today.